Ronda, one of the oldest cities in Spain, has become one of the destinations chosen by companies around the world to celebrate their events, meetings and incentive trips. Situated 100 km west from Málaga, in the interior, and conveniently located between Seville and Granada, it is one of the most famous spots in all Andalusia. The surrounding beautiful landscape, the charming narrow streets, its emblematic bridge, the houses on the edge of the canyon, bullfighting tradition, wineries and unique gastronomy are some of the attractions of the dream city.

Weather is also a plus, with a Mediterranean warm and temperate climate prevailing. Summers are warm and dry with fresh evenings, while winters can be cold due to the height of 742m above sea level. Best time for incentives are spring and autumn months.

The town

Ronda is a mountaintop town set dramatically above a deep gorge, which separates the town’s circa-15^th-century new town from its old town, dating to Moorish era. Since the the Roman times, Ronda has held an outsized role as a regional crossroads thanks to its scenic and strategic location at the lip of El Tajo Gorge. A stone bridge spanning over the gorge, Puente Nuevo, is one of its symbols, along with the new bullfight arena – dating from 18^th century. The three bridges where aimed to create a bottleneck for armies, bandits and anyone else trying to travel through the area.

Where to stay

Here you will find first class accommodations for incentive groups. We can highlight it is Parador, next to the Puente Nuevo, with impressive views over the Tagus river from its rooms, gardens with outdoors pool, two restaurants and meeting room facilities.

If looking for a conference hotel, Reina Victoria is a perfect option, an exclusive property surrounded by a pine forest and located also next to the historic centre. Spa and sun pool terrace are also there for your relax time.

Activities for an unforgettable MICE experience

Its surrounding landscape, bullfighting tradition, wineries and a fantastic gastronomy has convinced many companies around the world to celebrate their MICE events here. Let’s see what the area has to offer make your event a success.

Experience bullfight and breeding world

Ronda is the birthplace of the modern Spanish bullfight and the hometown of its greatest dynasty. Here, during the 18^th C., a fighter faced the bull on foot for the first time rather than on horseback, as it was the tradition.

A local bullfighter immerses attendees in the culture of bullfight and the rearing of bulls through a range of original activities. The place? A breeding farm of fighting bulls and pure Andalusian horses just 5 km from Ronda. The finca is located in an area declared biosphere’s reserve by UNESCO so you can be sure your event will take place in a privileged environment.

Guided tours in the beautiful meadows among bulls and horses ending with a taste of local food and wine, walking or by private vehicle; team building with unique experiences; product launch and presentations; special venues that can be adapted to all needs; activities to get to know local culture, gastronomy and heritage… A place full of possibilities.

Racing experience in a stunning natural setting

A stunning oak trees valley is the perfect frame for the first race resort in the world. Motorsports enthusiasts can now enjoy a facility designed for both entertainment and business presentations. High speed track, club house, driving school, helipad …

5425m of pure adrenaline in a technical and balanced track designed to enjoy the driving rhythm, speed and nature and which respects the orography or the original grove. Tailored events, from driving programs, track rentals, testing, to brand presentations, filmings, incentive or team building events.

Active experiences

Canyoning, kayaking, via ferrata, hiking, climbing, mountain biking, horse riding… whether you want high-adrenalin extreme sports adventure tours or relaxed activities, Serranía de Ronda is the place. There are beautiful hiking trails all around from where to admire clear water rivers with gorges, natural landscapes and white villages.

Prefer a less active but still adventurous experience? A Jeep circuit between Ronda and Marbella is a great idea to explore the mountain areas towards the sea and will test team orientation skills while discovering the natural surroundings.

Wine and gastronomy

Ever since Roman times, Serranía de Ronda has been used for wine-making and is now particularly known for the delicious red wines produced there. Red, rosés and whites offer a great display of aromas and personality thanks to the uniqueness of the area:  its particular location in the southernmost latitude of the Mediterranean arch, the geological diversity of the soils, the altitude and the climate characteristics. Up to 18 wineries can be visited in the wine tour of Serranía de Ronda while you enjoy the beauty of the mountain green landscape and, of course, take the change to taste the rich local gastronomy.

Enjoying the flavours and local products of the Serrania de Ronda is a must and both the city and surrounding offer the possibility to do so with its restaurants and manor houses. Hunting has been the diet basis since Arabic times in the area and is present in most of the local dishes prepared with rabbit, oxtail, chicken or partridge. Serranía de Ronda is also a fantastic garden that provides of excellent vegetables as legumes, broad beans and pumpkin as well as a huge variety of mushrooms to accompany most dishes. The confectionery has received the influence of Arabic culture centuries, with honey and almonds present in every local dessert. Of course, the traditional Andalusian products can be found in Ronda so be sure you will not miss the delicious tapas with pork products and fish. 

Would you like to learn more about all possibilities this Andalusian jewel has to offer to your MICE groups? Contact us, we will be pleased to tailor-size the most suitable program.

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